noreply@blogger.com (Foot Forward Strategies) — Thu, 01 Dec 2005 16:07:00 +0000

Diagnosis & Key Fitness Indicators (KFIs)

Successful diagnosis means getting to the heart of a client's business issues by asking the right questions. This questioning should reveal the issues that are impacting on current business performance and health, and that have the potential to impact on future growth

Here is a selection of typical questions facing many management teams today:

Do we have well-defined Vision / Mission / Business Objectives?
Where will the future Growth in the business come from?
What are the key Barriers that might prevent us from achieving that Growth?
Do we need to change Attitudes & Behaviours of our key target audiences in order to break down those Barriers?
Is our proposition in the marketplace engaging, compelling and based on a real and differentiated "positioning"?
Are we clear on exactly who we are targeting, and what benefits we are communicating to them?
How effective and efficient are our investments in marketing and selling activity?

Our questioning techniques - using interviews and questionnaires - help us to determine the Key Fitness Indicators (KFIs) and provide the Diagnosis of the current situation.

This KFI Diagnosis illuminates the way forward - the development of the appropriate Fitness Programme

The Diagnostic Techniques & Tools we use include:

Visions & Missions that Engage
The 8 C's
Growth Mapping
The Customer Journey
KSFs & SWOT Matrix
Brand Communication Audit
The Capability Cross-Check

Fitness Programme for Performance Improvement

Next, the Fitness Programme is developed to help you address the key issue areas which have been identified in the Diagnosis work. This is done in a structured, facilitated manner that lays down the actions that will be taken in order to improve business performance

We aim to deliver the most appropriate Fitness Programme that will transfer knowledge and skills on a permanent basis

The Fitness Programme Techniques & Tools we use include:

Circuit Training & WorkOuts
Pin Boards for Productivity
The Brand Positioning Route Map
Customer Portfolio Manager
The Sales Insurance Plan - Managing Risk - NEW!
The Customer Yield Challenge - NEW!
The Fact-Based Proposition Builder
The Role & Responsibility Clarifier
War Gaming Your Competition
Scorecards for Success
Vital Signs

Click here for examples of two of these Techniques:

All of our Fitness Programme Techniques and Tools are developed to reflect our "Stage and Review" principle. Rather than sell you a full programme up front, we believe that decisions about our ongoing work with clients should be made stage-by-stage, based on the progress achieved and reflecting the changing needs of your business

The Follow-up:

Foot Forward Strategies offers a follow-up service which ensures the day to day implementation of the ideas and actions that result from the Fitness Programme
Foot Forward Strategies does not offer a "quick fix" or a short shot of theory - our Fitness Programme builds to practical implementation that we review in the subsequent Follow-up Session. Working alongside you within your business we monitor your Vital Signs and assess the need for any fine-tuning, just as a good physical fitness trainer must do for sustainability of a life-long exercise programme
Spot checks after agreed intervals (which might be monthly, quarterly, annually) ensure continued maintenance of the programme we have developed together

Download Exec. Summary [PDF 128k]

Our Approach