About Us

Foot Forward Strategies — Tue, 05 Dec 2006 15:00:00 +0000

A "Fitness Trainer" for your business

Greg Horne is an international executive with 25 years experience in senior Marketing, Sales, Client Service and Customer Strategy roles, with large Consumer Products & Services companies - GlaxoSmithKline, LINTAS Advertising ( Lowe & Partners Group), Benckiser, Reckitt & Colman (now Reckitt Benckiser), and Kimberly-Clark.

In Global and European roles he has worked with senior management teams (from more than 80 markets across all continents) developing marketing and sales strategy for improving business performance and driving implementation across the marketing mix.

His work with this diversity of people has frequently involved leading and facilitating cross-functional and cross-cultural teams.

Greg has worked with many different types of client, including large and medium sized product and service companies, marketing strategy consultancies, and business start-ups. These clients span a broad spectrum of industry sectors such as:

Consumer Goods & Services
Media & Entertainment
Pharmaceutical / Healthcare
Telecoms
Sports & Leisure
Retailing
IT Services

How many times have you had a specific problem in your business when "big company" thinking and experience would have been invaluable?

Has one of your colleagues ever suggested calling in the consultants that "big companies" use only for you to respond that "we can't justify that investment, and they might not understand our scale or nature of business"?

Foot Forward Strategies offers the ideal solution because Greg's experience underpins the work we do for clients like you - improving your business performance - no matter how "big, small or medium" your company is and no matter what type of business you are in.

Testimonials

“Greg is an experienced facilitator who quickly achieves rapport with clients. He has great presentation skills, superb sense of humour and is both fun and professional to work with.”
Fiona Graham, Associate Consultant
Oxford Strategic Marketing
December 28, 2007

"Greg has an unusual ability to engage with people and this has made him an exceptional executive. His success stems from his credibility. First it is clear that he knows his subject - primarily sales and marketing. Secondly he is absolutely believable because he always does what he says - working with a sense of urgency to get things done. He commands respect not just for his technical strengths but the fact that he is a highly likeable team player who is culturally sensitive and always leads with a sense of fun. Greg is a truly international executive and I have learnt a great deal from him over the years."
Paul R Carter - Area President China/Hong Kong
Pharmaceuticals and Consumer Health
GlaxoSmithKline (2005)
Currently - Gilead Sciences

"Over the years, most of my contact with Greg was on an international basis. I worked extensively with him on the Global sales leadership process roll-out in International. During that time, I was able to observe his innate ability to work very closely with all International markets: furthermore, he demonstrated a natural talent in being able to easily adapt to all foreign cultures to which he was exposed.
In addition to his obvious sales talents, Greg has a deep understanding of major International clients. We worked together on a Global Steering Committee to determine how best our corporation could develop future business relationships and systems with multinational clients. Greg proved to be one of the major contributors in driving forward this important process."
Brian R. Symonds
Commercial Vice President. International Consumer Healthcare
GlaxoSmithKline (2003)
Retired

"Work with Greg has always represented a true partnership with a lot of added value. In many experiences, consultants are most certainly committed to projects... but, also to the "hour". While consistently delivering on all the expectations and deliverables, Greg would always continue with advice, feedback, ideas even after the project has been completed.
Greg's expertise in all disciplines of marketing, as well as sales has helped to crystallize how the two organizational functions (that are often in conflict) need to work together. This makes for a powerful business strategy versus functions continuing to work in silos."
Elana Gold
Vice President, Global Brands.
Novartis Consumer Health (2005)
Currently - Director, Effective Brands

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